As part of my independent study in social media and branding, I developed a comprehensive concept for Mugshot Coffee, a jailhouse-inspired coffee shop with a unique street-style aesthetic. The branding featured bold, alternative designs, including a menu with prison-themed names to enhance the shop's edgy persona. I was responsible for creating engaging social media posts, branding mockups, and marketing materials that brought the concept to life. This project allowed me to explore innovative storytelling through visual design and messaging, aligning every detail with the shop's distinctive theme to appeal to its target audience.

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